Have you ever noticed how, if a television commercial features only women, and if those women are having a really good time together, the commercial is almost certainly advertising a product to treat a disgusting bodily malfunction?
In fact, the more fun they're having, the more disgusting their affliction is likely to be. If it's just a group of friends chatting in a living room, they're probably just talking about digestive aids and toilet habits. (Yes, I'm talking about you, Jamie Lee Curtis.) But if they're running and laughing in a meadow, and if there are time-lapse flowers blooming, watch out!
Ladies. Please. It's just disturbing.
I was watching TV this evening, and a commercial came on featuring a cadre of young attractive women laughing and hugging in a mall. (You know: more fun than the living room; not quite as much fun as a meadow.) And I asked myself: When was the last time I saw a commercial featuring a bunch of guys, say, playing football on a bright summer morning while simultaneously engaging in a frank-but-surprisingly-pleasant conversation about wetting themselves? Then I remembered: Never. I have never seen a commercial like that. A man who wets himself would never admit to it on TV and would certainly never fantasize about admitting it to his friends while playing football with them. And, I might add, he would be most unlikely to purchase a product pitched to him by someone who did.
Are you forgetting how much fun guys have when they have solved their frequency issues? They can bike and canoe together endlessly into the evening without having to go and go and go. Nature and friendly masculine competition are so much fun when you have learned that your "going problem is really a growing problem." Not to mention how much fun they have (albeit with women) if they're fortunate enough not to have to call their doctor after 4 hours. Male dysfunction is far less appealing a topic and gets at least equal coverage to women's issues.
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